‘Kaldor Public Art Projects and Sydney Festival present John Baldessari: Your Name in Lights. Australian Museum (William Street façade), January 8–30.
Everyone wants their name in lights, right? We are very excited to be working with Kaldor Public Art Projects to bring one of contemporary art’s pre-eminent conceptual artists, John Baldessari, recipient of the Golden Lion Award for lifetime achievement at the 2009 Venice Biennale, to Sydney with an artwork that gives everyone their 15 seconds of fame.
Baldessari is calling for more than 100,000 people to register so he can put their name up in lights, for 15 seconds each. Located on the external wall of the Australian Museum for all the world to see, Your Name in Lights is a 30-metre screen that will be operating 24 hours a day, seven days a week, throughout the three weeks of Sydney Festival.
Your Name in Lights reflects the changing cult of celebrity in modern society and recalls Andy Warhol’s prediction that in the future everyone will have their fifteen minutes of fame. Drawing on imagery from Broadway theatre displays and Hollywood films, this ambitious new work literally gives you a chance to get your name in lights.
REGISTER YOUR NAME NOW!‘